Historically, Korean dramas have been consumed primarily in South Korea and some Asian territories. With the advent of online streaming services that span across the globe, this was to change... The one most significant in the overseas expansion of K-dramas was Netflix. Because of a huge investment in Korean content and the shift towards the production of original Korean series, people from around the world could finally enjoy watching (with subtitles or dubbing) Korean dramas.

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Some K-dramas like Squid Game, Kingdom, and Crash Landing on You became super-duper popular internationally just by being released on Netflix. Many people watched these dramas. The arrival of streaming websites made watching K-dramas available more than ever. Unlike back in the days where fans had to rush to local TV channels or find unofficial websites to watch Korean dramas, fans could just now watch all of them online.

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Due to the success of the Korean content, other streaming sites have also started pouring in money to Asian content. This has opened up more avenues for Korean actors, directors and production companies to have a global reach.

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K-drama now comprises some of the most recorded and viewed drama series on online streaming platforms today. It is evident that storytelling can become transnational with the aid of mankind‘s digital technology.