Korean dramas have become famous not just for their story lines and for their emotional characters but also for their distinctly unique fashion and beauty trends. In the last decade, K-dramas have become an international sensation, and as such, the quality of the fashion displayed in K-dramas has also gained attention worldwide. Most fans love the fashion styles and try to emulate them.

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Another reason that K-dramas have a huge impact on fashion is the styling of each character. Each character is styled appropriately to suit not only their character but also their profession and lifestyle. Whether a college student, a cop or a CEO, each character has a distinct look to her/his styling. For instance, Yoon Se-ri from the drama Crash Landing on You became a household name for her chic styling with stylish coats, expensive handbags and tonnes of fitted clothes to look classy and powerful. Anyone watching the drama quickly went on the internet to find out how to look like Yoon.

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Another popular example is Jang Man-wol from Hotel Del Luna. She is dressed in plenty of bold, fashionable clothes. As the drama continues, she is dressed in stunning dresses, distinctive hair styles, and many accessories. Her costume changes often, but each time it builds up the character‘s aloof and luxurious character. Many fans often copy her costumes and talk about it on social media.

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They have an impact on everyday fashion as well. Quite often male actors on the show are seen wearing basic but fashionable items such as baggy jumpers, long overcoats and all white trainers. Such looks have been widely adopted by many college students, as they are easy to imitate. Korean streetwear as shown on these shows has inspired a number of brands internationally.

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Another big trend that can be followed by watching K-dramas is beauty trends. The fresh and dewy makeup look, which is achieved in most of the K-drama, has become quite trendy worldwide. Instead of lots of makeup, K-dramas offer characters who look fresh and natural with their focus on healthy skin tone. Because of this, there is an increased demand for Korean make-up products and beauty regimes.

Furthermore, fashion companies work together with drama plays. Advertisements of vogue shows can be seen on clothes and accessories. When audiences see these film characters have the same dressing, they would tend to buy it.

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In conclusion, K-dramas, as one of the main aspects of Korean culture, have become one of the biggest inspirations for fashion among fans from all over the world. Beginning from classic but fashionable office clothes and ending on the informal clothing suitable for any day, it is Asian TV series that sets trends and influence on the fashion and beauty sphere more than any other medium.